Taking insurance telematics provider to market

Background and challenge

MyDrive Solutions a bootstrapped start-up with minimum viable telematics proposition was looking to entry insurance market providing solutions for pay-how-you-drive product and transition from a two-person team to exciting commercial entity.

Approach and Recommendations

A robust assessment of people capabilities and value proposition was undertaken. Various market entry scenarios were developed, business model tested for each scenarios, exigencies of each discrete market analysed, and leadership provided to ensure a successful market launch and acceptance.

Results

Identified and prioritised the markets that represented the greatest opportunities for their business paving the way for creation of leading insurance telematics provider.

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